Pricing
Why Top 10?
Keywords
Population Check
What’s Included
What is SEO?
How Do I See Results?
Other Services
Terms

How Does Our Zero-Risk Guarantee Work?

Our Zero-Risk Internet Marketing Guarantee for dentists means:

1. No charge until we produce results
2. You pay only if top 10 results in Google are acheived
3. You continue to pay only if top 10 results are maintained

What Kind of Return Should I Expect?

Within 8 months of starting service our average client is generating 10 to 30 new leads per month through their own website(s) – as a direct result of our efforts.

Why Are Top 10 Results Important?

When we say “top 10 results in Google” we are referring to the non-paid results.
It is critical to appear in the Top 10 search results in Google (and all search engines) because these are the results that show up on the 1st page of a Google search, this is typically the only page that people look at when using search engines.
Our dental marketing service aims to initially capture top 10 keyword positions and eventually push your site into the top 3 positions in Google, Yahoo and Bing for a variety of keywords relevant to your practice and specialties.

Keywords – How Many and Which Ones Will You Target?

For our typical dentist client, we target well over 30 keyword phrases and combos.
Picking keywords is the first step of our process. We work with you to find the right keywords for your dental practice marketing. When selecting keywords we consider traffic levels, likely conversion rates based and what types of clients/procedures you are seeking. While we track over 30 keywords for your monthly report, the guarantee is for your top 5 keywords – as picked by the dentist.
Keyword phrases that get the most and best traffic include the city or cities in which your practice operates, as well as the procedures you perform. The best keywords are typically formed like this:

• Chicago dentist
• Chicago cosmetic dentist
• Chicago dental
• Chicago dental office

How Much Does It Cost?

Population Determines Cost

The prices we charge are proportionate with the population of the target market a dentist services.

Check Your City Population

To find the exact cost of your SEO positioning campaign, enter your city or town in the field below and press the “go” button. Once you establish the population for your community, match it to the appropriate range (left column) with our fee listed beside it.

What Services are Included in the Dental Marketing Program?

Our Search Engine Optimization services are comprehensive in scope and include everything needed to make your campaign a success:

1. Quality, Relevant Link Building Campaign
2. Keyword Research and Strategy Development
3. Onsite Optimization of Code and Content
4. Website Analytics Install and Monitoring
5. Conversion Optimization (A/B Split Testing)

What is SEO or Search Engine Optimization for Dentists?

Search Engine Optimization is the process whereby a site is optimized to be indexed by search engines for targeted keywords. These targeted keywords should be applicable to the given business, in this case dentistry, and can be viewed as a method of lead self-qualification.

Search engine positioning is very important to dental practices. Most new patients find and contact a dentist by starting from an Internet search or by referrals from friends and family (most of whom find their dentist by starting an Internet search). Certainly, direct mail and other dental marketing tools are still very valuable, but the Internet is already driving significant amounts of traffic and will only do more in the future.

Dental Websites

In addition to SEO, we also build websites for dentists. Services include new websites, complete site makeovers, creating extra pages, writing content, adding photos and images, as well as providing design tips and home page ideas for a better effect.

How Do I See the Results?

You will see the results of your dental marketing campaign through a variety of monthly reports including: Keyword Position Reports, Project Status Reports and Traffic Reports.

This is an example traffic report:

Rates For Other Services

In addition to SEO, we can offer the dentist a full range of professional website services to help promote their dental practice online. These are available also as stand-alone items and payment is required upon delivery.

30 minutes initial SEO consultation – no charge

• website copywriting – $140 per 400 words
• video production for dentists – $1,995
• domain name suggestions – no charge
• new dental websites – $2,495
• large, multi-page Web sites – $4,995
• dental website hosting – $25 per month ($50 set up fee)

Terms

An initial $595 is required to develop a project strategy which includes keyword and ranking research, competitive analysis, website conversion assessment and project set up. Once project goals have been met (e.g. keyword positioning) the monthly fee is payable within 14 days. During the month the project goals are met the monthly fee will be a prorated amount based upon the remaining days in the month. As an example, a dentist with a $1000 monthly fee and the project completed on August 10 would pay [ $1000/31 days * 21 remaining days ] $677.41 for the month of August. Subsequent months would be the $1000 fee as long as the keyword positioning continued to meet project goals. Settlement options include cash, check, and money order.