Chicago Marketing

Two of the most common SEO mistakes that are made are easy to correct and quickly to identify.

1. Not analyzing existing Analytics data to identify best performing pages, keywords and Internet marketing strategies.
2. Copying content from other sites – potentially tripping penalties. We see this all the time in dentist and other professional websites. Canned or shared content usually keeps websites from ranking as well as they should.

Worth mentioning is the temptation to use navigation menu’s that are bloated with too many links. This can and usually does distract both the visitor and the search bot from the focus of the website.

Chicago Internet Marketing

If your website is under performing – we can help. We can guarantee a 10% increase in conversions with our AB Split Testing process. We will also get your site on the first page of Google for your target keywords. Call us to talk about your unique situation.

We all know that the economic downturn has been affecting all types of businesses. So, if you manage an ecommerce site or lead generation website – what can you do? Here are some tips for busting the recession:

1. Add products – This is the number one thing we have been doing for ecommerce sites AND lead generation sites. Instead of selling 1000 products start selling 2000 products! If you offer 5 services think of unique ways that you can offer 10 services. This will naturally increase your sales overall then just wait till the slower economic times are over and you might pleasantly find you doubled your bottom line. Read More

For most of our projects a domain name is already a part of the business. However, there are times when we are developing an Internet marketing campaign from the ground up and a domain has not yet been chosen. Below, I’ve listed the top 5 tips I find helpful useful when helping people select the best domain name. Read More

Do you have a Web site with many pages of content? Are you having trouble with Google visiting and indexing all of your pages? If so, this is a common problem.  I see this all the time. There are certain industries that lend themselves to this issue on a regular basis. Real estate is one that comes to mind where a broker site can have several thousand listings under their own listings and tens of thousands of listings in the MLS. Regardless of your industry if you want to maximize the number of pages that Google indexes you need to LINK TO THOSE PAGES. Read More

5 mistakes when choosing keywords

Almost daily I speak with a marketing director, business owner or other managing type who is beginning to think their keyword focus is out of touch with real world business needs. Most often as these conversations move along I end up breaking down preconceived notions on how keywords are chosen and what makes them important. Here are my top 5 tips on common keyword mistakes.  Read More