Here is another promotion for the Google link disavow tool. There are a couple of interesting things in this video that I think partially explains the urgency Google feels.
Google needs help. They are losing control of the search results. They want a mixture of popular brands, informational websites and cute blogs. They also may not want too many sites that would normally be willing to buy PPC ads to get too much free traffic (this is hotly debated). This cuts down their income and least anyone forget – Google is a for-profit company. The trick is how to restrict high quality or eCommerce websites – some of the time – while not displaying low quality websites at that same time. Promoting a link disavow tool is one way to have free outside help to identify potentially bad websites. Remember this. It will come back up later.
Link building works. Not only does it work, but it’s harder to detect than what Google indicates. If Google could easily detect bad link networks from natural linking they wouldn’t need this tool. Unfortunately, many link networks are put together with such care and cleverness that it’s very difficult to discern what is real from what is fake. The most important take-away from this video is the following statement:
If you build a bunch of links to a site it may actually help that site – Matt Cutts
Matt makes this comment as he is trying to tell spammers how spam doesn’t work and they would be better off doing something constructive for their websites rather than negative SEO – which doesn’t work anyhow… Yeah, right. At least most people will never have to worry about negative SEO. It’s just too complicated and expensive to perform in all but the most profitable niches.
Another Negative SEO tactic. Something that popped in my mind was the opportunity to use the link disavow tool for negative SEO. Similar to how judo tries to use a person’s strength against them – this tool *may* be used against good sites. It all depends on one thing – does Google the various websites that people disavow links from? If this is tracked, would Google identify websites that have numerous disavows pointed at them as spammer sites? How could this be used against a competitor?
Should you use the link disavow tool?
Yes. It’s a good tool with little downside for clean sites if used properly.